Set Yourself Apart from the Competition
Your business is unique just as you are unique. No one else operates a business exactly the way you do. There are things that you offer that others don't. What other companies do, you can do better.
All of these things are important when you do your advertising. How successful your advertising is depends of how well you communicate the advantages or benefits to becoming a customer of your business.
What does your business offer that your competitors do not?
- Unique Product Line
- Convenient Location
- Large Selection
- Personal Service
- Repair Service
- Fast Service
- Free Delivery
- Seasonal Events
Why should the consumer buy from your business?
People buy from businesses that offer competitive prices on a selection of products or services. People may pay more for a product or service if the business offers a value that is worth more.
Often, repeat sales depend on the way the customer is treated when a transaction is made.